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07 August 2008

GreaterSport and Body Worlds 4 team up to celebrate the start of the 2008 Beijing Olympics and Paralympics

08 08 08 marks the start of the Beijing Olympics and Paralympic Games and over 5,000 miles away from the Opening Ceremony, Greater Manchester has been right behind the Games by marking this historic date with a unique partnership event between Body Worlds 4, GreaterSport (the Greater Manchester County Sports Partnership) and Club Mark.
 
In a unique deal, Body Worlds 4 offered every Club Mark accredited Community Sports Club in the Northwest of England two free tickets to attend the exhibition on Friday, August 8th, 2008 to celebrate the start of the Games.  
 
GreaterSport were in attendance on the day running a series of on-site activities for club attendees and the general public to encourage young people to and adults alike to be inspired by the Olympics and Paralympics in Beijing with a view to getting people active for life in readiness for the legacy of the London 2012 Olympic and Paralympic Games.

Richard Saunders, Chief Executive for GreaterSport says:
“The Beijing Olympics and Paralympics will undoubtedly inspire many people to take up sport, and through the hard work of the Olympians and Paralympians, many of whom will have started their journey to gold at a young age, history will be made.  It is essential that we, as a County Sports Partnership embrace this energy and share it with the general public and future medallists alike.  The Body Worlds 4 exhibition is offering us such a unique and innovative way to share our passion for sport as well as working in partnership with Club Mark to reward clubs that have gone above and beyond in offering quality sport to young people. What better way to start understanding the health benefits of sport than partnering with an exhibition that gives you such a fantastic insight into the physiology of the human body?  We look forward to welcoming our clubs to the exhibition on Friday.”
 
The legacy planning for the London 2012 Olympics and Paralympic Games is already well underway in Greater Manchester and the North West, with one of the outcomes of the Games being that there is an increase in sports participation.
 
Andy Worthington, Chair of the North West Steering Group for the 2012 Games, said:
“I am delighted to hear of this innovative partnership between the sports and cultural sectors in celebrating the start of a Worldwide celebration of sport.  The Be Inspired Legacy campaign in the North West was launched in May 2007 as we know that we have to be ready and prepared to make the most out of the Games.  GreaterSport are a forward thinking community sports agency, and one of the key partners in making sure that we achieve our Legacy aims.  Their proactive approach in working with Body Worlds 4 and Club Mark demonstrate that the region is actively engaging with people to make Legacy plans become real.”
 
Gunther von Hagens’ BODY WORLDS 4: The Original Exhibition of Real Human Bodies, at the Museum of Science & Industry (mosi), features a sporting theme to tie in with the city’s record year of International sport. Dr. von Hagens’ latest collection includes plastinated bodies in dynamic sporting poses such as swimming, badminton, running and football – making it the perfect backdrop for GreaterSport’s latest initiative in support of its aim to encourage young people and adults to be inspired by sport and promote active lifestyles.

For more information, please contact Laura Hall, Marketing and Information Officer, on 07920 151138.
 
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NOTES TO EDITORS
 
GreaterSport – Greater Manchester Sports Partnership
The Greater Manchester Sports Partnership is committed to work towards the creation of a single system for sport in Greater Manchester.  The Partnership has developed as a network of organisations who work together around common interests.   GreaterSport is the central team whose dedicated role is to promote the health of this network by coordinating and facilitating joint working.
 
GreaterSport are part funded by Sport England.  Sport England exists to sustain and increase participation in community sport. It is a non-departmental public body and National Lottery distributor. Sport England's ambition is to get two million people participating more in sport by 2012. Sport England does this by promoting, advising and investing in community sport. Sport England has been a statutory consultee on planning applications affecting playing fields since August 1996. Sport England objects to any application that is detrimental to sport, unless alternative provision of at least equivalent value is found elsewhere.
 
For more information please contact Laura Hall, Marketing and Information Officer, GreaterSport, Greater Manchester Sports Partnership, Belle Vue Athletics Centre, Pink Bank Lane, Manchester, M12 5GL. T:0161 223 1002  E:laurah@greatersport.co.uk W:www.greatersport.co.uk

The North West Steering Group for the 2012 Games
The North West Steering Group for the 2012 Games has been established to develop and implement plans to ensure that the region fully plays its part in supporting the Games and exploits the many opportunities that they bring. The Group provides a formal link to the London 2012 Nations and Regions Group.

Across the Northwest on Sunday, August 24th people will be celebrating the official handover of the Olympic and Paralympic Games from Beijing to London. Flags will raised across the region and various celebratory events will be taking place including two ‘Live Sites’ in Manchester and Liverpool. These are giant screens which will broadcast the Handover party taking place in the Mall.

About BODY WORLDS 4
 
• BODY WORLDS 4 is the culmination of Dr von Hagens’ 30 year career in anatomy. The exhibition premiere in Manchester features numerous plastinates never seen before. Previous exhibitions of BODY WORLDS have attracted nearly 25 million visitors, making it the most highly attended touring exhibition in the world.
 
• Dr Gunther von Hagens, a licensed physician and former researcher at the University of Heidelberg’s Anatomy and Pathology Department, invented Plastination in 1977, in an effort to improve the education of medical students. The exhibition emphasises the importance of healthy lifestyles, and includes several plastinates posed in sporting activities, such as badminton, running and jumping, to demonstrate muscle function.
 
• The organs and whole-body plastinates in the exhibition derive from people who have, in their lifetime, generously donated their bodies for Plastination, to specifically educate future generations about health. More than 8,000 donors including 103 from Britain have bequeathed their bodies to von Hagens’ Institute for Plastination in Heidelberg, Germany.
 
• BODY WORLDS 4 is supported by the British Red Cross, the Association of European Cancer Leagues and the Polycystic Kidney Disease charity.
 
About Tickets to BODY WORLDS 4
 
• BODY WORLDS 4 tickets are on sale priced £10.00/£11.50 (Mon-Thur/Fri-Sun), £7.00/£8.50 (children/youth), or £8.00/ £9.50 (senior citizens/students with ID). Special group rates apply. Tickets are available from the MOSI box office and on our website at www.mosi.org.uk and through www.seetickets.com
 
• For phone ticket order please call 0871 231 0847, for group booking 0844 412 4650.
 
For more information please contact Michele Lewis, Communications and Media Manager, Gunther von Hagens’ BODY WORLDS 4. T: 0161 606 0178 or M: 07729 501 369

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